Background:
Located in the core area of Xingguo Old Town (Lianjiang Town), the district encompasses Yaogangbei Street and Yongfu Street, and is home to historic sites including Lianjiang Academy, the former site of the Jiangxi Provincial Committee of the Communist Youth League, and the former residence of Hu Can. Steeped in Xingguo’s revolutionary heritage and Hakka culture, the district leverages cultural and creative empowerment to build a “storytelling block,” achieving both cultural revival and commercial revitalization.
Curatorial Approach:
Historical landmarks such as Lianjiang Academy and the former Youth League Committee site are transformed into immersive exhibition spaces. Through thematic exhibitions and integrated commercial formats, average daily foot traffic has tripled, positioning the area as a new cultural tourism hub in southern Jiangxi. “A Story in Every Step and Scene” – each zone features a narrative thread, enhanced by QR codes offering audio guides that deepen historical interpretation.
Outcome:
The project has received provincial recognition and was selected as an exemplary case of urban renewal in Jiangxi Province. Interactive features include an “Old-Item Exchange Station” located in the Supply and Marketing Cooperative memory zone, where visitors can trade vintage objects for cultural and creative products, fostering emotional resonance.
背景：街区位于兴国老城核心区(潋江镇)，涵盖瑶冈背街、永福街，坐拥潋江书院、共青团江西省委旧址、胡灿故居等历史建筑，承载兴国红色记忆与客家文化，通过文创赋能，打造“会讲故事的街区”，实现文化复兴与商业活化。
策展特点：将潋江书院、团省委旧址等历史载体转化为可体验的沉浸式展陈空间，通过主题展览与业态融合，日均客流量提升3倍，成为赣南文旅新枢纽，“一步一景一故事”:每个分区设置主题故事线，结合语音导览二维码深化历史解读。
成果：获得了省级认可，入选江西省城市更新项目优秀案例场景化互动:在供销社记忆区设置“1日物兑换站”，观众可用老物件换取文创产品，强化情感共鸣。