Background:
The 2023 Golden Autumn Tour took place from September 28 to November 6, 2023, spanning 40 days across the Mid-Autumn Festival,
National Day, and Double Ninth Festival. At the Hanqiu Pavilion and Songfeng Luoyue scenic areas,
site-specific architectural installations were designed and built to showcase the “Forty Scenes of the Old Summer Palace”
alongside Yuanmingyuan photography works. In addition to introducing commercial partners and new consumer formats,
the event featured scenic performances and photo check-in installations. As a result, foot traffic at both locations significantly increased,
consumer demand was effectively unlocked, and strong operational outcomes were achieved.
Curatorial Features:
1. A self-developed ticketing platform was deployed and integrated with OTA channels (Ctrip and Meituan)
to enable precision distribution. Through real-time ticketing oversight and cross-platform coordination,
secondary consumption was effectively stimulated, driving a 40% increase in per-location average transaction value.
2. The “Arctic Ocean × Old Summer Palace” autumn pop-up collaboration was successfully incubated,
and the “Autumn Picnic Pack” became a trending check-in topic among Xiaohongshu KOLs.
背景：2023年金秋游活动从2023年9月28日开始，至2023年11月6日结束，共计40天，横跨中秋、国庆、重阳3个节日，在涵秋馆和松风罗月，设计并搭建了场景建筑，展示圆明园四十景+圆明园摄影作品并，引入合作商户和消费业态的同时引入了场景表演和打卡标志，使得两个点位的客流有了明显的提升，消费需求得到了释放，取得了较好的运营效果。
策展特点:
自主研发票务平台，联动OTA渠道(携程/美团)实现精准分销。圆明园金秋游活动通过票务监管和联动带动二次消费，点位客单价提升40%。
2.成功孵化“北冰洋与圆明园”快闪秋日联名，“秋日野餐包”成为小红书KOL打卡热点。