Short-form Video Platforms:
Douyin (daily reach of 20 million+ users)
Kuaishou (over 80% penetration in lower-tier markets)
Content Communities:
Xiaohongshu (35% conversion rate from user recommendations)
Weibo (strong trending topic generation capability)
Knowledge Platforms:
WeChat Official Accounts (in-depth content output)
Bilibili (extensive Gen Z coverage)
Hit Campaigns:
“Art Narrates Ancient Architecture – Tulou” dominated Weibo trending topics for two weeks,
with weekly video views exceeding 120 million.
Douyin hashtag #GanzhouOldTownNightTour surpassed 50 million plays; core videos
(e.g., “Light Show Turns into Martial Arts Drama”) received over 500,000 likes per post.
短视频平台：抖音(日均触达2000万+用户)、快手(下沉市场渗透率超80%)
内容社区：小红书(种草转化率35%)、微博(热搜话题制造能力)
知识平台：微信公众号(深度内容输出)、B站(Z世代圈层覆盖)
爆款案例：艺述古建土楼霸屏微博2周，视频周观看量破1.2亿次抖音话题#赣州老城夜游 播放量5000万+，核心视频(如“灯光秀变身武侠剧”)单条点赞超50万